YouTube has announced that creators from now on will not be able to monetize their content until their channel achieves 10,000 lifetime views.
The YouTube Partner Program (YPP) was setup in 2007 allowing content creators to instantly create a channel, upload videos, and immediately start making money. With this business model, You Tube grew into one of the largest video platforms.
The new decision by You Tube to allow monetization once a channel gains 10k lifetime views comes after violations of uploading pirated content and stealing content of other creators. With this policy in place, You Tube is expecting to eliminate creators who violate the rules. Overtime, the online video platform plans to bring the YPP back if everything looks good and begin serving ads.
YouTube is also offering new YouTube creators help on YouTube Creator Academy for original content generation and tips on how to grow your audience to 10,000 views and beyond.