French fashion house Chanel will no longer use animal fur and exotic skins in its collections, becoming the latest renowned brand to ban the use of animal pelts in its designs.
A spokeswoman for Chanel told CNN on Tuesday that the French fashion house will stop using animal fur in addition to exotic skins such as lizard, crocodile and snake in the production of its garments and accessories.
For decades, PETA has called on the brand to opt for cruelty-free fashion that no animal has to suffer and die for. The move has been welcomed as a campaign victory by the the organisation, whose motto is, in part, that “animals are not ours to wear.”
Chanel is joining labels such as Ann Inc, Arcadia Group, ASOS, Bebe, H&M, L Brands, Nike, Nine West, Overstock.com, PUMA, and numerous others that have already banned exotic skins. The brand also joins Armani, Coach, Donatella Versace, Michael Kors, Gucci, Burberry, John Galliano, and countless others in committing to not using fur in its designs.
ALL of these companies (& more) have banned fur!
– Michael Kors
– J. Crew
– Giorgio Armani
– Calvin Klein
– The North Face
– Diane von Furstenberg
– John Galliano
— PETA: Bringing Home the Bagels Since 1980 (@peta) November 24, 2018
In 2016, Gucci announced a similar move by pledging not to use mink, coyote, racoon dog, fox or any other animal bred or caught for its fur.