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Buy in Style with NFC smart jewellery

  Henry Holland’s Spring/Summer 2016 show at London Fashion Week was a grand moment  for wearable tech. It was a big moment all the same despite many did not know what they have gathered for? In an early evening, late running show at Collins Music Hall in Islington, House of Holland and Visa Europe Collab,...

Reporting | - Posted: Oct 14, 2015 | Last Updated: 5 years ago
SAMAA |
Posted: Oct 14, 2015 | Last Updated: 5 years ago
Buy in Style with NFC smart jewellery

hen ry

 

Henry Holland’s Spring/Summer 2016 show at London Fashion Week was a grand moment  for wearable tech. It was a big moment all the same despite many did not know what they have gathered for?

In an early evening, late running show at Collins Music Hall in Islington, House of Holland and Visa Europe Collab, Visa’s Shoreditch based innovation lab, showed off their NFC smart shopping experience to a packed fashion crowd. Put together in just 100 days, the Cashless on the Catwalk event was designed to show ten front row VIPs shopping the collection.

All smiles, the elites walked up to the models with a big ol’ camera in their faces and a couple of hundred journalists, buyers and customers papping them on iPhones and tapped their smart rings to smart brooches attached to their favourite items. The applause was received by the designer himself in the end.

It wasn’t just a retailer’s dream, the whole process took the concept of an impulse buy to the next level. It was a fashion lover’s dream too.

 

hen ry 2

 

House of Holland’s show was special in its own kind because a well known fashion designer was showing tech-love in a high profile, on-schedule catwalk show, something we’ve only seen occassionally before despite all this talk of a ‘fashion tech’ revolution.

After this showcase, all shopaholics and hi-tech people out there  can rejoice as they now have the opportunity to purchase in style.

 

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