The Scottish Labour Party, once relegated to the shadows under the SNP's dominance, is experiencing a remarkable resurgence under the leadership of Anas Sarwar.

At Scottish Labour's winter gala dinner held in Glasgow, business representatives and lobbyists filled the 50 tables of the dining hall, signifying a renewed engagement between the party and the business sector.

Scottish Labour Party is led by Anas Sarwar since 2021. He is also a Member of the Scottish Parliament (MSP) for the Glasgow region since 2016 and previously served as a Member of Parliament (MP) for Glasgow Central from 2010 to 2015.

This shift marked a stark contrast to the years of SNP dominance, prompting former Labour leader Jim Murphy to declare, "Labour's back in business".

The event showcased a mutual "love bombing" between Labour politicians and the business community, evident in the presence of delegates from prominent companies like Scottish Financial Enterprise, Drax, Scottish and Southern Energy, Scottish Salmon, and NatWest.

This reflected a deliberate strategy by Labour to emulate Alex Salmond's successful approach before the SNP's 2007 Holyrood victory.

UK Labour leaders, including Sir Keir Starmer, Rachel Reeves, Pat McFadden, and Jonathan Reynolds, actively participated in the gala, demonstrating their commitment to the party's stronghold in Scotland.

This renewed focus is crucial to Labour's hopes of defeating Rishi Sunak in the upcoming general election.

With Scottish Labour enjoying a substantial lead over the SNP in Westminster voting intentions, optimism surrounds the party's revival.

This sentiment is echoed even by political opponents, with veteran SNP MP Pete Wishart acknowledging the improvement in Labour's campaign strategy.

However, Labour strategists remain cautious, refusing to inflate expectations regarding potential seat gains in the upcoming election.

Instead, they are laser-focused on assembling a strong and capable team to lead the electoral battle.

Key Players in Scottish Labour Campaign

Kate Watson: Chief of staff at the Scottish Parliament, Watson plays a crucial role in coordinating the Scottish operation. She serves as the gatekeeper, facilitator, and internal engine of the campaign, leveraging her extensive network to connect with key stakeholders.
Jackie Baillie: Deputy leader and co-chairwoman of the general election campaign, Baillie is a highly respected figure with unparalleled experience within Holyrood. She brings invaluable strategic and tactical expertise to the table, earning the nickname "designated bastard" by Sarwar for her ability to address challenging issues.
Willie Haughey: This Labour peer and refrigeration millionaire brings vital connections within the Scottish business sector. His hard-nosed practicality and expertise in housing, planning, skills, and infrastructure will be crucial in securing business support for Labour's economic agenda.
Ian Murray: MP and co-chairman of the general election campaign in Scotland, Murray has been the lone voice for Scottish Labour at Westminster for the past eight years. His experience and successful tactics in winning the Rutherglen & Hamilton West by-election make him a key figure in developing the party's strategy and policy.

Other Key Players:

- Ollie Milne: Sarwar's communications chief, Milne faces the challenging task of managing media relations during the election.
- Rosanna Dobbins: Head of policy, Dobbins is responsible for developing a blueprint for Labour's first 100 days in government.
- John Paul McHugh: Labour's general secretary, McHugh will lead the organizational efforts for the campaign.

As the general election approaches, Scottish Labour appears poised for a comeback, backed by strong leadership, a clear strategy, and a team of experienced individuals.

The party's renewed engagement with the business community and its focus on the cost-of-living crisis serve as key indicators of its ambition to regain power in Scotland.