Google is giving users greater control over visible watermarks placed on content generated by its artificial intelligence tools, allowing them to remove the markings in supported regions.
The company has introduced a new setting that lets users remove visible watermarks from images created with Gemini's Nano Banana image-generation model.
The option is available through Gemini and Flow and is expected to roll out soon to Google's Search AI Mode.
The change will also apply to other types of AI-generated content. Users will be able to remove visible watermarks from videos created with Gemini Omni and songs generated using Lyria.
Watermark removal subject to local laws
Google said the option will not be available in countries or regions where displaying an AI watermark is legally required.
Although visible markings can be removed, Google will continue embedding invisible identifiers into AI-generated content.
The company uses SynthID, an invisible watermarking technology, along with C2PA metadata to help establish the provenance of AI-generated media.
AI content can still be identified
Removing a visible watermark does not necessarily mean that AI-generated content will become impossible to detect.
Google says users can still ask Gemini whether an image was generated or modified using AI. The system can analyse hidden provenance information and identify SynthID markers where available.
This approach allows Google to separate visible labelling from behind-the-scenes methods designed to identify synthetic media.
Growing debate over AI-generated content
The move comes as AI-generated images, videos, music and other forms of media become increasingly widespread.
Technology companies are facing growing pressure to make synthetic content identifiable while also giving users greater control over how AI-generated material appears when shared online.
