During the Super Bowl on February 8, 2026, YouTube sensation MrBeast surprised viewers with an unusual commercial, announcing a $1 million puzzle challenge that fans can solve online with AI assistance.
YouTube star Jimmy Donaldson, better known as MrBeast, used the Super Bowl’s massive audience to launch one of his biggest challenges yet. In a 30-second commercial, he revealed that $1 million is hidden inside a virtual vault.
Partnering with Salesforce and its Slackbot AI, MrBeast emphasized that the challenge “won’t be easy” but promised that Slackbot could help participants decipher clues. Known for his large-scale giveaways, the 27-year-old creator said the puzzle is designed to reward creativity, logic, and persistence.
How to enter Super Bowl puzzle challenge
According to the official FAQ, the contest features a series of interconnected, nonlinear puzzles. Participants need to scan the QR code shown at the end of the Super Bowl commercial to enter the challenge online.
In addition to the main ad, MrBeast and Salesforce released three extra short videos containing hints to guide participants toward solving the puzzle and claiming the $1 million prize.
Meanwhile, in last night’s game, the Seattle Seahawks emerged as Super Bowl champions for the second time. They defeated the New England Patriots 29-13 at Levi’s Stadium in Santa Clara on Sunday, February 8.
