Laam Fashion Week, Pakistan’s first runway-to-e-tail fashion platform, presented Day 2 of its inaugural fashion week on Sunday, offering a sweeping showcase of the country’s evolving fashion ecosystem.
Designed as a comprehensive representation of Pakistani fashion, LFW brings together high-street and prêt brands, manufacturing labels graduating from the LFW Ramp Readiness Programme, luxury fashion houses, couture ateliers and bridal designers. The platform reflects the depth, diversity and scale of fashion in Pakistan today.
LFW is also being streamed live worldwide across more than 120 countries and 7,800 cities, marking the largest global broadcast of Pakistani fashion to date.
Act 1: High-street edit opens Day 2
Day 2 opened with Act 1, an afternoon high-street grouped showcase featuring Agha Noor, Panache Apparel and Urge Pret. The segment focused on wearable, accessible fashion while retaining strong design narratives.
Agha Noor opened the act with its 'Basant' collection, celebrating renewal and the spirit of spring. Inspired by Basant’s cultural energy, the collection featured sunlit yellows, fuchsia florals and fresh green accents, with airy organzas, fluid silks and softly textured chiffons layered for ease and elegance.
Nature, calm, quiet strength
Panache Apparel followed with 'Mistfall', a collection inspired by nature and the calm of outdoor living. Softly printed fabrics, misty muted hues and lightweight textures defined silhouettes designed for comfort, simplicity and summer wearability.
Urge Pret presented 'Gulrang', a collection rooted in understated strength and timeless beauty. With fluid silhouettes, subtle detailing and thoughtful construction, the collection reflected confidence, balance and refined everyday dressing.
Act 2: Retail runway takes centre stage
Act 2 featured retail runway brands Allure by Izna Hamza, Bin Tayyab and Pehnawa by Bin Akram. Allure by Izna Hamza’s 'Sun at Noon' explored a cross-cultural dialogue between African heritage and Pakistani craftsmanship.
Drawing on tribal geometry, ceremonial forms and earth-rich palettes, the collection blended silk, organza and velvet with intricate hand embroidery, expressing themes of identity, lineage and shared craft traditions.
Regal heritage, South Asian traditions reimagined
Bin Tayyab showcased 'Dastoor-E-Shahi', a collection celebrating regal heritage and refined craftsmanship. Muted jewel tones, layered textures and graceful silhouettes translated historical grandeur into contemporary elegance.
'Pehnawa' by Bin Akram presented Amarbail, inspired by Mughal artistry and vintage Pakistani silhouettes. Featuring rich tissue, raw silk, zari organza and detailed embellishments, the collection blended classic forms such as shararas, ghararas and angrakhas with modern interpretations like jumpsuits and kaftans.
Act 3: Designer showcases
Act 3 highlighted designer collections by Karma, Deepak & Fahad, Sadaf Fawad Khan and Fahad Hussayn. Karma’s 'Dilruba' marked Maheen Kardar’s return to the runway after a decade, embracing desi maximalism with bold colour, rich fabrics and expressive embellishment.
Designed for festive moments, Eid and monsoon weddings, 'Dilruba' featured saris, flares, gowns and trousers in vivid hues of blue, lime, magenta and vermillion.
Craft, colour, couture narratives
Deepak & Fahad presented 'Meraki', inspired by traditional Ikkat weaving and the abstract colour language of artist Mark Rothko. Handwoven cotton yarns and linen pieces blended heritage with contemporary East-meets-West aesthetics.
Sadaf Fawad Khan unveiled 'Suroor', a dual narrative moving from refined traditional silhouettes to contemporary couture with bold structures and theatrical scale, balancing heritage with modern expression.
Rebellious finale
The finale featured Fahad Hussayn’s 'The Conclave of Anti-Fashion', a collection treating clothing as ideology rather than seasonal trend. Using pleated silks, structured organza, raw cotton, sustainable silk and carved brass naqashi, the showcase presented garments as ritual objects of identity and permanence.
Developed under the Fahad Hussayn Academy’s Art Collective, the presentation was accompanied by live music performances from Sheheryar Rehan, Natasha Baig and Nehal Nasim, closing Day 2 on a powerful artistic note.
