Meta is preparing to roll out new subscription plans aimed at a broader group of users, moving beyond its current Meta Verified offering.

The company says the upcoming subscriptions will focus on expanding paid features while responding to growing competition in the social media space.

Meta Verified is currently designed for content creators and businesses rather than everyday users. The subscription includes a verified badge, 24/7 direct customer support, impersonation protection, search optimization, exclusive stickers, and other added features.

While these tools appeal to creators looking to protect their identity and grow visibility, they are not intended for non-creators or casual users.

Meta says the upcoming subscriptions will be designed for a wider user base. The company has not yet shared specific features but confirmed that these plans will not be limited to creators and businesses.

The move signals Meta’s effort to diversify its revenue streams as it explores new ways to monetize its platforms.

Revenue goals and subscription fatigue

Launching additional subscriptions could help Meta increase earnings, but the strategy comes with challenges. Many users are already paying for multiple digital services, raising concerns about subscription fatigue.

With monthly budgets stretched, Meta will need to offer a compelling product to convince users to sign up for yet another paid service.

Competitor Snap has already demonstrated that paid social media subscriptions can succeed. Snapchat+, which starts at $3.99 per month and offers exclusive features, has become a key revenue driver for the company.

The service has surpassed 16 million subscribers, more than doubling its user base since early 2024.

Meta’s community-driven approach

Meta says it plans to listen closely to user feedback as it begins rolling out the new subscriptions in the coming months. The company aims to refine its offerings based on community response before wider availability.

This feedback-driven approach could shape how Meta positions its paid features against competitors in an increasingly crowded market.