Google has officially teased its new Gemini-powered Google Home Speaker, launching in spring 2026 at $99. The device will be available in four colors — Porcelain, Hazel, Berry, and Jade.

Unlike Amazon, which is releasing its new Echo speakers this year, Google is holding back the launch to roll out Gemini functionality on older Google Home devices first. Existing users will gain early access to Gemini, allowing them to test the assistant before the new speaker hits the market.

“It’s got to work for the existing users. We don’t want to force you to buy a new one unless you want to,” explained Anish Kattukaran, chief product officer for Google Home and Nest.

Amazon, meanwhile, has announced the Echo Dot Max ($99.99) and the Echo Studio ($219.99), both available to preorder now for an October 29 release. These devices will run on the new Alexa+ voice assistant, though it is currently limited to U.S. users.

Alexa+ costs $19.99 per month, though Prime members can access it as part of their subscription. That makes it a potentially more expensive option than Google’s Gemini, which will be available in two subscription tiers: Standard ($10/month) and Advanced ($20/month).

Sound and design: 360 audio vs dolby atmos

Both the Google Home Speaker and Amazon’s Echo devices promise upgraded sound systems with 360-degree audio.

Amazon Echo Dot Max & Echo Studio: boast a 3x bass upgrade and Dolby Atmos support, giving them an early advantage in immersive sound.
Google Home Speaker: offers spatial audio and speaker pairing, but lacks Dolby Atmos. However, users can pair two Google Home speakers with a Google TV Streamer for a home theater-like setup — a long-requested feature.

Both brands have opted for a 3D-knitted fabric exterior, signaling a design shift toward minimalism and living-room appeal.

AI features: Gemini vs Alexa+

Here’s where the rivalry intensifies:

Google Home Speaker (Gemini AI):
- Advanced noise suppression and echo cancellation.
- Light ring for visual feedback during Gemini Live conversations.
- Requires Google Home Premium subscription for advanced features.
Amazon Echo (Alexa+):
- New AI capabilities powered by Alexa+.
- Currently U.S.-only.
- Subscription tied to Amazon Prime ecosystem.

Both platforms highlight conversational AI, but the fact that Google is delaying its speaker to polish Gemini integration suggests it is betting on reliability over speed.

Pricing and availability

Google Home Speaker: $99, spring 2026 launch.
Amazon Echo Dot Max: $99.99, shipping October 29, 2025.
Amazon Echo Studio: $219.99, shipping October 29, 2025.

Google matches Amazon’s price point for the entry-level model but risks losing early adopters to Echo due to its delayed launch.

Who has the edge?

At this stage, Amazon has the head start with its Echo devices, Dolby Atmos support, and October release date. Google, however, is positioning its speaker as a long-term Gemini-powered hub, designed specifically for AI integration.

For now, the Echo looks like the safer buy. But once Gemini rolls out widely in 2026, the tables could turn.

Amazon may dominate this holiday season with Alexa+, but Google is playing the long game. With Gemini AI, the Google Home Speaker could redefine how we use smart assistants — provided users are willing to wait.

Tech enthusiasts will be watching closely to see which AI ecosystem — Alexa+ or Gemini — truly delivers the smarter home experience.