The number of social media users in Pakistan has surged past 516.1 million, reflecting the country’s rapidly growing digital landscape.

According to a report obtained by Samaa TV from the Pakistan Telecommunication Authority (PTA), Facebook remains the most widely used platform, while X (formerly Twitter) ranks at the bottom of the list.

Pakistan’s social media boom

The PTA report highlights that social media usage in Pakistan continues to rise at a fast pace. From entertainment to communication, millions of Pakistanis are now turning to digital platforms to stay connected and informed.

Facebook takes lead

With 101.6 million users, Facebook is the most popular platform in Pakistan, showing its continued dominance in the digital sphere.

YouTube comes in second with 96.6 million users, thanks to its strong presence in video streaming and entertainment.
WhatsApp ranks third, with 91.7 million active users, cementing its role as the country’s top communication app.

TikTok, Snapchat, Instagram follow behind

TikTok continues to grow in popularity, securing the fourth spot with 90.3 million users in Pakistan.

Meanwhile:

Snapchat stands fifth with 79.8 million users
Instagram takes sixth place with 49.9 million users
X (formerly Twitter) is the least used platform with just 15.3 million users

Pakistan’s growing digital footprint

The report underlines Pakistan’s increasing reliance on social media platforms for news, entertainment, and communication. With over 51.6 million active users, the country’s online ecosystem continues to expand, opening new opportunities for businesses, creators, and digital engagement.