Celebrated Portuguese guitarist and composer Pedro Jóia skillfully weaved a seamless string of jazz melodies as he strummed his guitar to a captivated audience, periodically deconstructing his craft with fascinating accounts.
The dimly lit room resonated with ethereal musical notes and stories of travel, passion, and learning, redolent with the ambience of blasé European towns.
This was part of a masterclass, led by Jóia and organized by Olomopolo Media, in collaboration with Aga Khan Cultural Service – Pakistan (AKCS-P) and the Embassy of Portugal in Pakistan.
Jóia provided insights into the genre of music he performs and the musical traditions that have influenced his work. Tracing his musical journey, he shared that he traveled to the south of Spain in Andalusia, where Flamenco guitar originated. This experience, in his words, changed his life.
One day, witnessing someone play classical jazz guitar suddenly ignited a passion within him – he realized that this was his true calling. Pedro Jóia then took private lessons with his mentor for over four years.
“Those years in Spain had a massive impact on me as a musician,” he underscored.
Jóia considers his music a fusion of classical jazz, flamenco, and Fado. He explained that, while he is a proud Portuguese who values his heritage deeply, he also adores his neighbors in Spain, referring to his interest in exploring other cultures.
His quest to explore musical genres is not limited to Europe, however. Pedro shared his love for Pakistani music, fondly reminiscing about being introduced to legendary Qawals such as Nusrat Fateh Ali Khan and the Sabri Brothers when he was 15. “Music from South Asia touches my heart; it is indeed incredible,” he gushed before a beaming audience.
The session soon turned into an immersive experience when Pedro Jóia invited audience members to join him on stage.
Frederico Silva, the ambassador of Portugal to Pakistan, who attended the event as chief guest, concluded the session by sharing his contemplations. “I have learned over the years that 5ecsof work, since my job is not just about connecting countries, but also people.”
The ambassador pleasantly surprised the audience by serenading them with an impromptu but dexterous performance, which included strumming a guitar and singing.
Meanwhile, the CEO of AKCS-P, Tausif Khawaja, noted: “This successful collaboration with Olomopolo and the Portuguese Embassy has been heartening, and the masterclass was truly a learning experience. The audience turnout and engagement demonstrate the power of music to bridge cultures and inspire creativity. I look forward to more endeavors in the future that involve this kind of cultural exchange.”
