The popular Ramadan game show Jeeto Pakistan League (JPL), hosted by Fahad Mustafa, has once again become the center of controversy.

This time, a newly introduced segment has sparked outrage, with netizens accusing the show of objectifying women.

JPL features teams representing different cities, led by celebrity captains such as Sana Javed, Adnan Siddiqui, Aijaz Aslam, Shoaib Malik, Shaista Lodhi, and Sarfaraz Ahmed. While the show is known for its entertaining challenges and generous giveaways, a recent segment has drawn widespread criticism.

Controversial segment

A viral clip from the show shows Fahad Mustafa, along with team captains Adnan Siddiqui and Aijaz Aslam, inviting women from the audience to participate in a competition based solely on their appearance. The winner was selected based on who was deemed the best-dressed among the group.

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The segment has ignited a debate online, with many viewers expressing disappointment over what they see as a problematic and regressive concept. Critics argue that the segment contradicts Fahad Mustafa’s stance against the objectification of women, as he has previously criticized social media influencers and family vloggers for similar practices.

Netizens react

Social media has been flooded with reactions, with many condemning the show for promoting superficial judgment. One user commented, “I knew this segment would become controversial, but I actually like it.” Another wrote, “It’s disgusting to judge women solely based on their looks.”

Others pointed out that no hijabi women were selected in the competition, with one viewer calling it “shameful.” Some defended the segment, arguing that criticism is hypocritical, as people often judge others while ignoring their actions.

Calls for responsible entertainment

As the backlash grows, many are calling on Jeeto Pakistan to rethink its approach to entertainment. While the show has built a massive following over the years, this latest controversy raises questions about the responsibility of mainstream media in shaping societal narratives.