Pakistani actress and producer Javeria Saud is known for her fearless opinions on social and industry-related issues.

The ‘Yeh Zindagi Hai’ star recently voiced her criticism of the entertainment industry’s obsession with branded clothing, arguing that true elegance is about confidence rather than price tags.

During her recent appearance on Samaa TV’s morning show, ‘Subh Ka Samaa,’ Javeria spoke candidly about the shallow fashion culture in showbiz. She pointed out that despite their global exposure, many media professionals judge people based on brands rather than personal style.

Javeria firmly stated, “If we talk about our media professionals, who have a huge exposure due to their travel and work experience, they have the same ignorant mindset—that if you are not wearing a branded outfit, you are considered classless or cheap. They judge you based on labels rather than style. However, true class is not about wearing expensive clothes; it’s about how you present yourself wearing a cheap dress. It’s not about the brand, but the choice and the way you carry your outfit with elegance and confidence.”

Her remarks resonated with many viewers who agreed that expensive brands should not define a person’s worth or fashion sense. Javeria’s statement has sparked a debate on social media, with some supporting her stance on materialistic attitudes in showbiz, while others argue that brands reflect quality and taste.