Bollywood heartthrob Ranbir Kapoor is stepping into the world of fashion with his much-anticipated brand, ARKS, which is set to officially launch on February 14, 2025.

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The brand, first introduced on his birthday in September 2024, is a self-funded, homegrown venture that has been a decade in the making.

Alia Bhatt shows her support

Ranbir’s wife, actress Alia Bhatt, took to her Instagram stories to share her excitement, calling ARKS “our dream.” She wrote: “Our dream… 10 years in the making!! A self-funded – home-grown brand comes to life! @arks launching on the 14th February. Break a leg baby.”

Ranbir’s vision for ARKS

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The promotional video for ARKS captures Ranbir cycling through Mumbai, reflecting on his deep connection to the city. “I have travelled to many cities across the world, but nothing quite has the same energy for me as Mumbai… It’s home,” he narrates. The video highlights iconic cityscapes, including Marine Drive, the Bandra-Worli Sea Link, and a mural of his late father, Rishi Kapoor, at Bandstand.

First look at ARKS

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The official ARKS Instagram page unveiled its first post featuring Ranbir Kapoor lying in a meadow, tracing constellations to create the brand’s logo. The caption humorously reads, “Meet the founder. He’s not on social media.”

Ranbir Kapoor’s legacy and future projects

Ranbir, who debuted in Bollywood with ‘Saawariya’ and rose to fame with hits like ‘Rockstar,’ ‘Barfi,’ ‘Yeh Jawaani Hai Deewani,’ and ‘Animal,’ has built a legacy of versatility over his 16-year career. Now, he is venturing into the lifestyle space with ARKS.

On the film front, he is currently shooting for ‘Love And War,’ a two-part Ramayana adaptation directed by Nitesh Tiwari, where he portrays Lord Ram. The first poster and release date has already been announced, adding to the excitement surrounding the star.

With ARKS set to launch on Valentine’s Day, fans eagerly await how Ranbir Kapoor’s style and vision will translate into the fashion world.