The Special Investment Facilitation Council (SIFC) has launched a comprehensive Green Tourism initiative to enhance Pakistan's tourism potential at the global level.
The program, collaborating with more than 30 government organizations, aims to showcase Pakistan's diverse tourism offerings, including religious sites, mountaineering destinations, and heritage locations.
Green Tourism will establish a digital platform providing tourists with convenient access to booking services, professional guides, and accommodation facilities through mobile phones.
The initiative focuses on promoting Pakistan through sports and events, targeting both domestic and international audiences. Plans are underway to attract international events to Pakistan as part of efforts to elevate the country's global profile.
SIFC is considering establishing a Human Resource Institute while promoting partnerships under the Green Tourism framework. The organization's facilitation efforts, combined with positive government measures, are expected to expand Pakistan's tourism sector.
The program represents a structured approach to highlight Pakistan's tourist attractions, encompassing religious pilgrimages, mountaineering adventures, and historical heritage sites.
