Amazon said on Monday that it would establish more than 3,000 permanent jobs in France and invest more than 1.2 billion euros ($1.3 billion) in France's economic operations, according to Reuters.

The French presidency had said on Sunday that as part of the nation's yearly "Choose France" event, which starts on Monday, Amazon and other businesses, such as GSK and Accenture, would announce investments worth billions of dollars.

According to a statement from the company, Amazon Web Services (AWS) would invest in expanding logistical infrastructure in the Auvergne-Rhône-Alpes region and cloud infrastructure in the Paris area to serve France's burgeoning generative AI market.

The growing acceptance of GenAI has fueled the need for cloud services, and France has emerged as a leader in AI, home to successful firms like Mistral and Poolside. AI research centres have been established in the nation by corporations including Meta and Google.

Over 22,000 permanent workers are employed by Amazon in its cloud and online retail divisions, and the company has invested over 20 billion euros in its French operations since 2010.

According to Frédéric Duval, country manager of Amazon France, "these jobs are in addition to the 2,000 jobs we announced for 2024."

A portion of the investment would also go toward growing its logistics network to lower carbon emissions and speed up delivery. In France, it operates around 35 logistical facilities.

The announcement date has not been released previously, however, it is open to change.

Similar to this, Microsoft, the world leader in technology and software, announced to the Le Figaro publication that it will invest 4 billion euros ($4.3 billion) in France as part of the yearly "Choose France" business summit. Brad Smith is the vice chair and president of Microsoft.