The event, jointly hosted by the British Asian Who’s Who Awards and the 10 Million Meal Appeal, brought together a distinguished gathering of South Asian leaders, business figures, humanitarians, and changemakers from across the UK and beyond. The appointment of Atta Ul Haq, whose extensive work in community welfare and youth mobilisation has earned him accolades across multiple sectors, was met with applause and heartfelt endorsement by the event’s guests and speakers alike, symbolising a significant milestone for the British Pakistani diaspora and the wider humanitarian community.

Founder of the 10 Million Meal Appeal, Mr. Sujan Kutwal, expressed heartfelt gratitude and confidence in Atta Ul Haq’s appointment, noting that his unwavering dedication to charitable initiatives and his relentless drive to uplift the underprivileged have already made a lasting impact; he stated, “It is a true honour for us that Mr. Atta Ul Haq has graciously accepted the role of Brand Ambassador; we have full faith in his passion, commitment, and ability to take this mission to new heights, his presence means a great deal not only to our campaign but to humanity at large.” Mr. Kutwal said.

The event was addressed by Manisha Koirala, who recently starred in the Heeramandi film. She said: “To be part of a mission that unites the fight against hunger with the empowerment of women is truly meaningful,” said Koirala, who extended a warm welcome to Atta Ul Haq, expressing her eagerness to work alongside him in furthering the campaign’s goals. “His joining the 10 Million Meal Appeal will bring immense strength to our efforts; I look forward to what we can achieve together in the service of humanity.”

Atta Ul Haq, in his maiden remarks as Brand Ambassador, said: “Food is a basic human right, and the act of feeding those in need, especially within the communities where we live and work, is not merely an act of charity, but a moral duty that nurtures peace within and sets an example for the next generation.” He further noted that such charitable work should not be seen as optional or peripheral, but rather central to a life of purpose and community cohesion, and that his commitment to the 10 Million Meal Project will include expanding its presence and impact throughout the UK and South Asia, creating sustainable partnerships, and inspiring youth to engage in service.

The event also featured several prominent figures including Miss Bhawana Basnet of Panas Charity, Dr. Shahzad Qureshi, Ashraf Nehal, Commonwealth Youth Climate Envoy, renowned motivational speaker Smita Tharoor, Virendra Sharma, former MP and Patron of Labour Asians Society, and Lord Rami Ranger, all of whom praised the initiative and offered their support in furthering its objectives across the British and South Asian landscape.